Month: October 2015
If you are a charity leader or a MarComm professional working for a charity you have to be interested in what other nonprofits are doing or prioritizing when it comes to their marketing. In this video I talk about some of the interesting findings in the Techimpact 2014 Nonprofit Communications Trends report.
If you want to check out the full report you can download it from their blog at
Yesterday I posted a vlogpost/blog post quoting some of the stats that fundraisers and charity leaders need to know. The original Tech for Good post had some more really interesting statistics that I thought I just need to post, so here it is:
Organizations need to pay attention to the way Millennials think and behave. They do not trust or respond to traditional media, marketing or advertising the way their parents did or do. For nonprofits dependent on donations and volunteers Millennials are transforming philanthropy and volunteerism. If you charity wants to learn how to be better at engaging or attracting this demographic -the video below gives four important considerations for your leadership team.
Below is a video talking about some statistics that organizational leaders and fundraisers who work in the charitable sector should know. Some will surprise you but I am sure some of these you will have also seen in other studies over the last few years. If you want to see the whole list of stats you can go to Nonprofit tech for Good;s website they originally posted this article last month on the 16th.
One of the reasons so many small to medium sized companies or small nonprofits have embraced social media is that it is such an inexpensive way to market your organization. I said inexpensive not free. The channels may be free or inexpensive but to make them work for you organization you have to invest your staff or your own time into making them effective. In the video below two tactics which allow you to leverage and magnify your investment in these channels are discussed:
I don’t think nonprofit leaders should go out of their way to make themselves look foolish by any means, but I think providing a little levity can also be a good thing. Those who work in the nonprofit sector know how hard our staff and our volunteers work. Many of us are surrounded by people who we become quite close to going through hardship, stress or illness. Our own leaders train our staff how to personally cope with this stress while still remaining effective, supportive and empathetic. Many nonprofit staff are familiar with trying to solve the worlds problems with limited and scarce resources. Our fundraisers would tell you how hard they work to raise much needed revenue so that we can fulfill our important missions.
This all sounds pretty grim- but the reality is most days most of our staff would tell you how great it actually is. With that said I personally feel that a leader should never take themselves too seriously and occasionally they should be willing to do something that puts them at risk of seeming a little foolish. Clearly they should not do this just to look foolish, but of course they should be willing to do this to further the mandate of their organization or its ability to remain sustainable.With all that said, last month I decided to take my own advice and not take myself too seriously. The video below was taken on parascope last month and is a point of view video of me running our Rock the House Run in Ronald McDonald’s shoes- enjoy
Here is a quick video talking about why organizational leaders should use social media to promote their brand, and cause: