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The power of social media 

Every small charity should consider the value social media channels may offer them in delivering on their mission. Some of these tools have great power in helping a charity substantially increase there visibility in their community. Additionally they act as a vehicle that a charity can use to tell or express their case for support. The video below describes how and why these channels can be such a powerful tool when used by a nonprofit. However the video also describes why nonprofit executives and leaders should be personally engaged -as well as their organizations.


Don’t let your social media hurt your career

When you read a title like this you might think I am recommending that you don’t post any wild party photos or compromising photos on the Facebook page. Well I don’t recommend you post compromising photos for sure -but that is not what this vlog is all about. A colleague of mine was telling me that she needed to get better at using her own personal social media channels. She had just read an article that suggested that one of the things that will hold executives back in their career will be lack of social media effectiveness. In the video below I also talk about research done on a for profit sector. Towards the end of the video I talk about what social media factors increased a companies sales leads substantially over competitors who did not use social media. Now right now if you are a nonprofit professional you are probably thinking this doesn’t relate to me or my work place-but it does. In the nonprofit sector we have sales leads-we call them prospects, and some of the hints in the video do point to ways your charity can get more donors and find new prospects. 

Why Youth Philanthropy is so Important

At our organization we love it when children or youth decide to do a fundraiser for us. There is little that resonates with our stakeholders more than hearing a story about kids helping other kids. We tend to refer to these fundraisers as Third Party Events. Our chapter is fairly small local charity when compared to some international or national charities, however the funds raised by these third party events is by no means insignificant. For the fiscal year that just past groups doing third party events raised a million dollars for us- that is a lot of penny carnivals and lemonade stands.

However as important or maybe more important than the  dollar figure is the behavior inspired by these junior philanthropists. In the video below I talk about two of the youth who made a big difference to our charity. I will also talk about some of the ways we recognize and reward youth philanthropy (not that they are looking for any rewards).

The gift of family

The gift of family

Our Ronald McDonald House Charities blog: Come on in!

Written by Brenda Cullum-Shergold, Home for Dinner Volunteer and BOWEN Employee

“The best gifts around the Christmas tree is the presence of a happy family all wrapped up in each other.” ~Burton Hills

Sadie Leona-June Peoples, my granddaughter, was born on June 24, 2013 in Barrie, Ontario. Our family was overjoyed. She happily shared her birthday with her loving grandpa Gord, and she was our very first grandchild. Our family had much to celebrate.

Then, the unimaginable happened. We learned Sadie was born with Hypoplastic Left Heart Syndrome (HLHS), a serious problem where, for unknown reasons, the left side of the heart does not develop properly while the baby is in the mother’s womb. We knew there were risks early in the pregnancy so arrangements were made to get her to Toronto’s SickKids Hospital immediately.

Within 36 hours of her arrival in this world, Sadie quickly underwent open heart surgery. The news…

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Digital Fundraising by the numbers

Blackbaud has created an interesting website 50 Fascinating Philanthropy Stats. The video below discusses a number of these stats that relate to digital and online fundraising. As leaders in the nonprofit sector we need to be paying attention to the ways giving is changing and our donors preferences to have more options in the ways they financially support our organizations.