We have had more than a few conversations around here about how many tweets per day is too much or too little. Over time I have come to believe if you want to inform your audience about the good work your cause does, or your need for support, or what the world would be like if your charity didn’t exist, you really have to focus more on content. Not that frequency or volume of posts is not important but your content overall should be both relevant and interesting to your followers. I have talked in earlier posts (or on video in my YouTube Channel) about the 80/20 rule, but on this video I talk a little bit about the social media rule of thirds when it comes to curating and developing content. Check out this video below for some tactics to keep your twitter content interesting and engaging for your followers.
If you have read any of my blog posts you will know that I think social media is a great way for a charity to create awareness, talk about their mission and cause, and gather new supporters to assist them in doing all of the above. If you have a low cost communications or marketing tool like Twitter, you do have to do some investing to make the platform an effective in meeting some of your marketing objectives. Mostly I think this investment will be in the form of investing staff time and salary into not only posting on the site but also engaging followers and potential followers. The other day when I posted a video of strategies to grow up to 100,000 followers there was at least one strategy that I did not describe all that well. In the video below I try to add some clarity to one of mu tactics listed in the previous video as well as describe some new strategies to increase your twitter following.
Is having a 100,000 followers important? Probably not ,but a few days ago I saw a YouTube video from a charity leader who I think says a lot of important things in support of the sector, he had posted a video how to get 10,000 twitter followers. It made me think every once in a while people ask me how I got this many follower. So I thought I would do a video as well. Below is the video with a few tips and approaches I use. I have had my twitter account since 2011 so by no means is this video going to change your following over night. However doing some of the things on the video will definitely help your following to grow in a systematic fashion. Check it out and let me know your thoughts.
Not that I think I have a rock-star twitter following or anything, but I do definitely like the platform and I think it can be a great awareness and even revenue building tool for you charity. The video below includes some of the strategies I use to build twitter relationships. However I have also included a link to a recent post Kim Garst posted on her blog. Kim has some great ideas and in the video I talk about some of her ideas that I have not used but am planing to try. You can check out her blog for the original post. However you are bound to find some other great content and tips there as well.
Periscope is currently the fastest growing social media platform out there. Earlier this week Kim Garst published a blog post about the 6 reasons your business needs to be on periscope. When I read the blogpost I knew right away that at least 4 of these reasons were great reasons for Charities to be on periscope. If you haven’t checked out Kim’s blog here is the link -she has a lot of great content on all of here social media channels- so check her out:
The video link below talks about the 4 reasons I think your charity should be on periscope, and of course it was originally broadcast on periscope:
Instagram is a great social media platform for nonprofits and charities to use. If your organization has a story to tell or a case to present images will likely help you to convey those messages in a powerful way. However if no one is following your Instagram account you are going to have a hard time getting your message out. Here are a few tactics which will increase both the number of IG followers paying attention to what your charity is doing. Additionally the vlog will give you a few tactics to help you to get these followers more engaged in what your charity is doing.
Here is a quick video talking about why organizational leaders should use social media to promote their brand, and cause:
Periscope a live video streaming app for iOS and Android. Twitter purchased the app from its creators Kayvon Beykpour and Joe Bernstein for a reported $100 million dollars in March of 2015. Twitter re-released the app in May and in the few short months since launched it has grown to over 15 million users. In the Vlog below I talk about why I think periscope can help you businesses or nonprofits brand:
If you’ve read my blog at all -you will know I think social media can be a powerful tool to promote a charity’s mission, educate users or other possible stakeholders. I do strongly believe that most of your posts should not be about fundraising events or asking people for money. Now you may argue that to deliver your charity’s mission you need money so of course you are going to use every means at your disposal to ask for money.
Well I too think social media is a vehicle to ask for donations but I do think out of 10 posts on social media 8 or 9 should not be about asking for money but instead talking about what you are doing with that money. With all that said -we have a little way we use twitter to promote one of our fundraising event. This weekend is the 9th year we have held the Rock the House Run. On our website this is how we describe the event:
Rock the House Run 2015 – Ronald McDonald House
|Rock the House Run™ is one of Calgary’s biggest runs. With entertainment along the entire route, you never know what might be around the next corner!
In its ninth year, over 1,500 runners and walkers will come out to participate in the 10K and 5K run, 5K walk or the 1K McDonald’s Go Active walk for kids.
A few years back we were just starting to use twitter and we thought social media might be one more way to market the event. We came up with the idea of deploying a “Stweet Team” based on a twist of the “Street Teams” some charities would employ to deliver service. So here was the idea -we would reach out to some of our local twitter influencers and ask them to promote the event on their twitter account and use a common hashtag #RocktheHouseRun . We also asked the team to come to the event and live tweet and tweet pictures of the event all along the route. The first year was a great success with the hashtag and our twitter handle trending in Calgary and Red Deer. The next year we were able to trend across Canada. Needless to say the Stweet Team has become a permanent fixture at our event and a way we get to share the fun -with all of our social media followers whether they can make it to Calgary on the day of the event or not.
Periscope was launched at the end of March this year. Shortly after Twitter acquired the app and re-released it in May. So it is safe to say that it is a pretty new platform. I am not sure a lot of charities will be jumping on the periscope band wagon right away but I think the platform does have some unique offerings for the sector. Incidentally when twitter bought the platform it was for a rumored $100 million. So the folks who run Twitter must have seen a lot of potential in the platform. When the app and platform launched a lot of the press was about the ability to live stream to the world. That sounds pretty impressive, but I am not sure if the whole world is paying attention to my “scopes” as periscopers call them. I have a decent twitter following so the platform was immediately interesting to me as you can automatically tweet out a link to your periscope broadcasts. For an organization like ours where we do a lot of events in the Houses for our families- it does give you the ability to broadcast what you are doing in real time. The thing I like about the format is scopes are in real time, so viewers are a little more accepting of rough or unedited content. Sometimes overly produced video gives the impression to stakeholders that you are spending a lot of money – probably donated money. The link below is a scope I did yesterday. I am going to warn you-shot this with my phone and seemed to have some kind of gunk on the lens- so this one is really rough. However I wanted to be able something unique or special to my twitter and periscope followers. All in all in promotes one of our biggest fundraising events. But if you follow my social media and watch the broadcast- you get something special- a discount on registration. By the way if you click the link you will see something else I love about periscope. The app will automatically download to your photos file on your iPhone or iPad. Periscope broadcasts disappear within 24 hours but with this feature you can load the videos you want to keep to your you tube (or your charities you tube) channel.