Month: December 2015
Written by Brenda Cullum-Shergold, Home for Dinner Volunteer and BOWEN Employee
“The best gifts around the Christmas tree is the presence of a happy family all wrapped up in each other.” ~Burton Hills
Sadie Leona-June Peoples, my granddaughter, was born on June 24, 2013 in Barrie, Ontario. Our family was overjoyed. She happily shared her birthday with her loving grandpa Gord, and she was our very first grandchild. Our family had much to celebrate.
Then, the unimaginable happened. We learned Sadie was born with Hypoplastic Left Heart Syndrome (HLHS), a serious problem where, for unknown reasons, the left side of the heart does not develop properly while the baby is in the mother’s womb. We knew there were risks early in the pregnancy so arrangements were made to get her to Toronto’s SickKids Hospital immediately.
Within 36 hours of her arrival in this world, Sadie quickly underwent open heart surgery. The news…
View original post 620 more words
I have to admit when I first set up a LinkedIn profile for myself – I really didn’t get the platform. It seemed like just a glorified online resume. Now I appreciate what the platform does for me personally as well as what it does for our charity. I interact a lot more with other professionals on this platform than some of my other personal social media channels. For our organization we will often post job ads on LinkedIn but we also know that if we post a job ad on our website and a few of our staff who are on LinkedIn re-post the link to their own network we will get quite a few more click thru’s as well as more applications. I personally will try to reach out to people who work in the sector. I am a nonprofit organizational leader so I know at some point I will be recruiting non profit finance people, fundraisers, social workers, non profit marketing staff. If I hear about someone who works in these areas who has a good personal reputation I will reach out to them on LinkedIn, I may not have a job today- but when I do I want them to see my ad. Anyway, in the video below I talk about some of the reasons- you as well as your organization should be engaged on LinkedIn.
On average Canadians gave $531 last year to charity. In Alberta the average was a little higher at $596.96 per person. Although it would not be surprising if this average amount drops a little this year due to the dropping price of oil and the effect on the local economy. These stats came from an article last week in the Calgary Herald. The article was based on a recent Statistics Canada report. As an organizational leader for a nonprofit I am always thrilled to read any report about how people express there generosity and how they donate to charity. In the video below I talk about the top 5 ways listed in the report as the ways Canadians give to charity. Some of the ways will definitely not surprise you -but one or two just may.
Blackbaud has created an interesting website 50 Fascinating Philanthropy Stats. The video below discusses a number of these stats that relate to digital and online fundraising. As leaders in the nonprofit sector we need to be paying attention to the ways giving is changing and our donors preferences to have more options in the ways they financially support our organizations.
If you have read any of my blog posts you will know that I think social media is a great way for a charity to create awareness, talk about their mission and cause, and gather new supporters to assist them in doing all of the above. If you have a low cost communications or marketing tool like Twitter, you do have to do some investing to make the platform an effective in meeting some of your marketing objectives. Mostly I think this investment will be in the form of investing staff time and salary into not only posting on the site but also engaging followers and potential followers. The other day when I posted a video of strategies to grow up to 100,000 followers there was at least one strategy that I did not describe all that well. In the video below I try to add some clarity to one of mu tactics listed in the previous video as well as describe some new strategies to increase your twitter following.
A lot of what we do as charity leaders- is pretty serious business. Also the people we help or work with are often going through very serious at times dire situations. As a leader it is important to create a culture where fun or some laughing occurs- both on the part of your staff and volunteers as well as for and with the people you serve.
Is having a 100,000 followers important? Probably not ,but a few days ago I saw a YouTube video from a charity leader who I think says a lot of important things in support of the sector, he had posted a video how to get 10,000 twitter followers. It made me think every once in a while people ask me how I got this many follower. So I thought I would do a video as well. Below is the video with a few tips and approaches I use. I have had my twitter account since 2011 so by no means is this video going to change your following over night. However doing some of the things on the video will definitely help your following to grow in a systematic fashion. Check it out and let me know your thoughts.