Month: June 2015

Volunteers; Not everything that can be counted: Counts

Our NPOs should measure and evaluate our volunteer programs, but sometimes the value our volunteers add to our service is much more than can be captured by the numbers alone.

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Your charity doesn’t know how to “do” social media- follow the big dogs

For a charity with a limited marketing budget the idea of investing time or money into developing a social media program can be overwhelming. Most small or medium sized charities might not even know where to start. Observing what some of the large charities or non-profit organizations are doing can be a good way to figure out how to best use limited marketing resources.