We have had more than a few conversations around here about how many tweets per day is too much or too little. Over time I have come to believe if you want to inform your audience about the good work your cause does, or your need for support, or what the world would be like if your charity didn’t exist, you really have to focus more on content. Not that frequency or volume of posts is not important but your content overall should be both relevant and interesting to your followers. I have talked in earlier posts (or on video in my YouTube Channel) about the 80/20 rule, but on this video I talk a little bit about the social media rule of thirds when it comes to curating and developing content. Check out this video below for some tactics to keep your twitter content interesting and engaging for your followers.
At our organization we love it when children or youth decide to do a fundraiser for us. There is little that resonates with our stakeholders more than hearing a story about kids helping other kids. We tend to refer to these fundraisers as Third Party Events. Our chapter is fairly small local charity when compared to some international or national charities, however the funds raised by these third party events is by no means insignificant. For the fiscal year that just past groups doing third party events raised a million dollars for us- that is a lot of penny carnivals and lemonade stands.
However as important or maybe more important than the dollar figure is the behavior inspired by these junior philanthropists. In the video below I talk about two of the youth who made a big difference to our charity. I will also talk about some of the ways we recognize and reward youth philanthropy (not that they are looking for any rewards).
On average Canadians gave $531 last year to charity. In Alberta the average was a little higher at $596.96 per person. Although it would not be surprising if this average amount drops a little this year due to the dropping price of oil and the effect on the local economy. These stats came from an article last week in the Calgary Herald. The article was based on a recent Statistics Canada report. As an organizational leader for a nonprofit I am always thrilled to read any report about how people express there generosity and how they donate to charity. In the video below I talk about the top 5 ways listed in the report as the ways Canadians give to charity. Some of the ways will definitely not surprise you -but one or two just may.
For most, the holiday season is filled with parties, shopping, laughter and joy — but Ronald McDonald House Charities® Southern & Central Alberta families are experiencing the season much differently. Everything is on hold — including celebrating the holidays — while our families wait patiently at their child’s bedside far from home and hope for good […]
Last year the hashtag #GivingTuesday had over 180 million impressions and was trending on Twitter for 11 hours. What is Giving Tuesday and why do you need to be involved in it. Find out on the video below:
Do you know you can order a Domino’s pizza now by texting or tweeting a pizza slice Emoji? Millennials are turning the rules of advertising and marketing on its head because they have very different preferences and patterns in the way they consume media. They also have some strong values that influences not only their consumer behavior but also the way they approach charities and causes that they believe in. The video below talks about two recent newspaper articles and their authors take on both: marketing to millennials & how millennials give to charity .
Below is a video talking about some statistics that organizational leaders and fundraisers who work in the charitable sector should know. Some will surprise you but I am sure some of these you will have also seen in other studies over the last few years. If you want to see the whole list of stats you can go to Nonprofit tech for Good;s website they originally posted this article last month on the 16th.
In Alberta Oil and Gas is a big driver in the local economy. Some Albertan’s don’t like to admit this but if the price of oil is low (which it is now) it has a strong impact on our local economy. As NPO leaders we know ultimately this has an impact on our fundraising so we need to be prepared to take corrective and purposeful action. This short video speaks to a couple of strategies your small charity can use to respond in an economic crisis.
Periscope was launched at the end of March this year. Shortly after Twitter acquired the app and re-released it in May. So it is safe to say that it is a pretty new platform. I am not sure a lot of charities will be jumping on the periscope band wagon right away but I think the platform does have some unique offerings for the sector. Incidentally when twitter bought the platform it was for a rumored $100 million. So the folks who run Twitter must have seen a lot of potential in the platform. When the app and platform launched a lot of the press was about the ability to live stream to the world. That sounds pretty impressive, but I am not sure if the whole world is paying attention to my “scopes” as periscopers call them. I have a decent twitter following so the platform was immediately interesting to me as you can automatically tweet out a link to your periscope broadcasts. For an organization like ours where we do a lot of events in the Houses for our families- it does give you the ability to broadcast what you are doing in real time. The thing I like about the format is scopes are in real time, so viewers are a little more accepting of rough or unedited content. Sometimes overly produced video gives the impression to stakeholders that you are spending a lot of money – probably donated money. The link below is a scope I did yesterday. I am going to warn you-shot this with my phone and seemed to have some kind of gunk on the lens- so this one is really rough. However I wanted to be able something unique or special to my twitter and periscope followers. All in all in promotes one of our biggest fundraising events. But if you follow my social media and watch the broadcast- you get something special- a discount on registration. By the way if you click the link you will see something else I love about periscope. The app will automatically download to your photos file on your iPhone or iPad. Periscope broadcasts disappear within 24 hours but with this feature you can load the videos you want to keep to your you tube (or your charities you tube) channel.
Working for a charity is pretty great because you get to help other people. Another great thing about working for a charity is you get to witness every kind of human generosity possible. These situations tend to give you a “glass is half full” perspective of the world. Clearly some of the stories that resonate best with people in general are when children start to think about and act in ways that are very generous. You have to think what kind of great parents are able to raise really generous children. Here is a quick video update on 5 year old Haylen’s efforts to raise money for children at Ronald McDonald House.