Every small charity should consider the value social media channels may offer them in delivering on their mission. Some of these tools have great power in helping a charity substantially increase there visibility in their community. Additionally they act as a vehicle that a charity can use to tell or express their case for support. The video below describes how and why these channels can be such a powerful tool when used by a nonprofit. However the video also describes why nonprofit executives and leaders should be personally engaged -as well as their organizations.
Month: January 2016
When you read a title like this you might think I am recommending that you don’t post any wild party photos or compromising photos on the Facebook page. Well I don’t recommend you post compromising photos for sure -but that is not what this vlog is all about. A colleague of mine was telling me that she needed to get better at using her own personal social media channels. She had just read an article that suggested that one of the things that will hold executives back in their career will be lack of social media effectiveness. In the video below I also talk about research done on a for profit sector. Towards the end of the video I talk about what social media factors increased a companies sales leads substantially over competitors who did not use social media. Now right now if you are a nonprofit professional you are probably thinking this doesn’t relate to me or my work place-but it does. In the nonprofit sector we have sales leads-we call them prospects, and some of the hints in the video do point to ways your charity can get more donors and find new prospects.
We have had more than a few conversations around here about how many tweets per day is too much or too little. Over time I have come to believe if you want to inform your audience about the good work your cause does, or your need for support, or what the world would be like if your charity didn’t exist, you really have to focus more on content. Not that frequency or volume of posts is not important but your content overall should be both relevant and interesting to your followers. I have talked in earlier posts (or on video in my YouTube Channel) about the 80/20 rule, but on this video I talk a little bit about the social media rule of thirds when it comes to curating and developing content. Check out this video below for some tactics to keep your twitter content interesting and engaging for your followers.
At our organization we love it when children or youth decide to do a fundraiser for us. There is little that resonates with our stakeholders more than hearing a story about kids helping other kids. We tend to refer to these fundraisers as Third Party Events. Our chapter is fairly small local charity when compared to some international or national charities, however the funds raised by these third party events is by no means insignificant. For the fiscal year that just past groups doing third party events raised a million dollars for us- that is a lot of penny carnivals and lemonade stands.
However as important or maybe more important than the dollar figure is the behavior inspired by these junior philanthropists. In the video below I talk about two of the youth who made a big difference to our charity. I will also talk about some of the ways we recognize and reward youth philanthropy (not that they are looking for any rewards).
If you have read my blog before you might have gathered that I like Instagram. My personal IG site/page is personal, but clearly a big part of my life involves leading and volunteering for charitable organizations. So as a result my personal IG page looks like a Hodge podge of charity posts mixed in with my family pics and pictures about my personal images. Not the I would recommend you manage your charities IG account or other social media in this way, probably quite the opposite, however my IG account has a few followers and I clearly am going to use my personal social media to gather support and awareness for the organizations that I am passionate about, that I work for, that I volunteer or that I donate to (or frankly in some cases all of the above).
However I do feel that Instagram is a powerful tool for a charity or a nonprofit organization. It is the old a “picture is worth a thousand words” adage. A charity that has a compelling story to tell -that can be visual should be utilizing this media. Now on social media you often hear people say that it is less important how many followers you have than how engaged they are. There is some truth to this, however think about this if your charity was offered a 60 second commericial for free during the Super Bowl or you could have that same 60 second commercial on your local community access station -which would you chose? I am guessing you would choose the Super Bowl- why? because so many more people will see your commericial. Having more followers on IG means more people are going to see your story, see the important work you do in your community, and find out about your need for volunteers and donors. Okay so lots of followers is not everything, but lets face it having a few more than you have now isn’t going to hurt you and the likelihood is that the more you have the more donors and volunteers you are going to attract to do the important work you are doing in your community.
So with this in mind using hash tags on your IG posts is a great way to increase your following and the video below tells you exactly how to do this: