On average Canadians gave $531 last year to charity. In Alberta the average was a little higher at $596.96 per person. Although it would not be surprising if this average amount drops a little this year due to the dropping price of oil and the effect on the local economy. These stats came from an article last week in the Calgary Herald. The article was based on a recent Statistics Canada report. As an organizational leader for a nonprofit I am always thrilled to read any report about how people express there generosity and how they donate to charity. In the video below I talk about the top 5 ways listed in the report as the ways Canadians give to charity. Some of the ways will definitely not surprise you -but one or two just may.
Tag: charitable sector
No wise charity leaders out there or fundraising will be suggesting that their organization plan its Christmas appeal around covering administration costs this season. However as wise leaders understand we do have to invest in our administration or our fundraising to increase our ability to make the impact our charity is intended to make. Imagine if a friend suggested that you invest in the favorite companies stock. The company bragged that it invested no money on staff, operations ,technology or training and development. You might thing that this company might not be a good long term investment. However Marina Glogovac President and CEO of CanadaHelps.org, points out in her recent Huffington Post blogpost that this is what we do to charities when we expect them to direct donations. We encourage or demand of them that they spend money only on direct programs not the other things we would expect a for profit company to do. Below is a link to a vlog post that further covers this double standard we have for charities:
Organizations need to pay attention to the way Millennials think and behave. They do not trust or respond to traditional media, marketing or advertising the way their parents did or do. For nonprofits dependent on donations and volunteers Millennials are transforming philanthropy and volunteerism. If you charity wants to learn how to be better at engaging or attracting this demographic -the video below gives four important considerations for your leadership team.
Research demonstrates that spending your money “pro socially” can make you happier. Elizabeth Dunn in her research found that after giving people experience both positive mental and bodily affects. For a charity talking about the positive benefit to the nonprofits users is something that is often linked to a donors gift. It is not uncommon to hear your $100 means one new clean well for a certain village. We are less likely to talk about the benefit to the donor themselves in giving a gift. We might make reference to a tax benefit- but we are less likely to talk about the positive mental benefit of spending your money pro socially as Dunn’s research suggests. Maybe as charity leaders we should be posting this type of research on our websites. We all want to be happy- maybe we should start writing the happiness we are creating not only for our users but also our donors in our case for support.
We love and need our donors, but nothing resonates with our supporters like kids helping kids. Here is follow up on 5 year old Haylen’s efforts to raise money for sick children. It is a great story but truth be told it is also a great story about the power of social media. It is a good lesson for small charities not to underestimate how they might use digital platforms or social media to get their message out.
The video post explains why we use peer to peer fundraising in our Rock the House Run fundraising event.
I am not sure that organizational leaders for a charity should take themselves too seriously. We do quite serious work, but the ability to have a little bit of fun and even take a little bit of personal embarrassment can be character building. One of our MarComm staff members said to me recently “when you dyed your hair pink and shaved it bald to raise money for the House and the local chapter of Make a Wish-we knew we could probably get you to do almost anything.” Subsequently I was a willing participant in a fundraising stunt where I had to have a 5 km race with Ronald McDonald at our annual Rock the House Run. Both Ronald and I both raised pledges and the challenge was mainly geared at drawing attention and awareness to our new version of our peer to peer fundraising pledge pages. The stunt was a success as we did raise a little more incremental revenue for the event, but mostly because our pledge fundraisers were able to help us double the ROI for the event. The pledges also become the biggest source of fundraising for this event. In the past our sponsorships and our registrations had made up the majority of the revenue. Both sponsorships and registration went up that year but pledge donations still became the largest source of revenue.
Locally right now the price of oil is down, oil and gas is a major driver in our local economy. When the economy is depressed charitable organizations need to think creatively and be willing to try new things. For leaders of these organizations this is really a good time to personally use your influence to try newer and more innovative fundraising approaches. At this year’s Rock the House run I suppose I couldn’t just race Ronald again, watch the video below to find out what my team has cooked up for me this year.
An IBM study found the 80% of company blogs had 5 or fewer posts on them. Your company or charity might be wise not to give up on your blog so easily , so that you are able to reap the ROI and return from it over the long term.
Nonprofit’s who want to get involved using social media to promote thier cause can sometimes find it challenging to know what should they post and how should the balance their key messages.
Our NPOs should measure and evaluate our volunteer programs, but sometimes the value our volunteers add to our service is much more than can be captured by the numbers alone.