Every small charity should consider the value social media channels may offer them in delivering on their mission. Some of these tools have great power in helping a charity substantially increase there visibility in their community. Additionally they act as a vehicle that a charity can use to tell or express their case for support. The video below describes how and why these channels can be such a powerful tool when used by a nonprofit. However the video also describes why nonprofit executives and leaders should be personally engaged -as well as their organizations.