Category: FundRaising

Why Youth Philanthropy is so Important

At our organization we love it when children or youth decide to do a fundraiser for us. There is little that resonates with our stakeholders more than hearing a story about kids helping other kids. We tend to refer to these fundraisers as Third Party Events. Our chapter is fairly small local charity when compared to some international or national charities, however the funds raised by these third party events is by no means insignificant. For the fiscal year that just past groups doing third party events raised a million dollars for us- that is a lot of penny carnivals and lemonade stands.

However as important or maybe more important than the  dollar figure is the behavior inspired by these junior philanthropists. In the video below I talk about two of the youth who made a big difference to our charity. I will also talk about some of the ways we recognize and reward youth philanthropy (not that they are looking for any rewards).

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Top 5 ways Canadians Give to Charity

On average Canadians gave $531 last year to charity. In Alberta the average was a little higher at $596.96 per person. Although it would not be surprising if this average amount drops a little this year due to the dropping price of oil and the effect on the local economy. These stats came from an article last week in the Calgary Herald. The article was based on a recent Statistics Canada report. As an organizational leader for a nonprofit I am always thrilled to read any report about how people express there generosity and how they donate to charity. In the video below I talk about the top 5 ways listed in the report as the ways Canadians give to charity. Some of the ways will definitely not surprise you -but one or two just may.

Digital Fundraising by the numbers

Blackbaud has created an interesting website 50 Fascinating Philanthropy Stats. The video below discusses a number of these stats that relate to digital and online fundraising. As leaders in the nonprofit sector we need to be paying attention to the ways giving is changing and our donors preferences to have more options in the ways they financially support our organizations.

Top 4 Things your Organization needs to know about Millennials

Organizations need to pay attention to the way Millennials think and behave. They do not trust or respond to traditional media, marketing or advertising the way their parents did or do. For nonprofits dependent on donations and volunteers Millennials are transforming philanthropy and volunteerism. If you charity wants to learn how to be better at engaging or attracting this demographic -the video below gives four important considerations for your leadership team.

Stats Charity Leaders need to know about Fundraising and Social Media

Below is a video talking about some statistics that organizational leaders and fundraisers who work in the charitable sector should know. Some will surprise you but I am sure some of these you will have also seen in other studies over the last few years. If you want to see the whole list of stats you can go to Nonprofit tech for Good;s website they originally  posted this article last month on the 16th.

Leader’s should never take themselves too seriously

I don’t think nonprofit leaders should go out of their way to make themselves look foolish by any means, but I think providing a little levity can also be a good thing. Those who work in the nonprofit sector know how hard our staff and our volunteers work. Many of us are surrounded by people who we become quite close to going through hardship, stress or illness. Our own leaders train our staff how to personally cope with this stress while still remaining effective, supportive and empathetic. Many nonprofit staff are familiar with trying to solve the worlds problems with limited and scarce resources. Our fundraisers would tell you how hard they work to raise much needed revenue so that we can fulfill our important missions.

This all sounds pretty grim- but the reality is most days most of our staff would tell you how great it actually is. With that said I personally feel that a leader should never take themselves too seriously and occasionally they should be willing to do something that puts them at risk of seeming a little foolish. Clearly they should not do this just to look foolish, but of course they should be willing to do this to further the mandate of their organization or its ability to remain sustainable.With all that said, last month I decided to take my own advice and not take myself too seriously. The video below was taken on parascope last month and is a point of view video of me running our Rock the House Run in Ronald McDonald’s shoes- enjoy

Fundraising in Uncertain Times

In Alberta Oil and Gas is a big driver in the local economy. Some Albertan’s don’t like to admit this but if the price of oil is low (which it is now) it has a strong impact on our local economy. As NPO leaders we know ultimately this has an impact on our fundraising so we need to be prepared to take corrective and purposeful action. This short video speaks to a couple of strategies your small charity can use to respond in an economic crisis.

Using Periscope to promote your Fundraising Events

Periscope was launched at the end of March this year. Shortly after Twitter acquired the app and re-released it in May. So it is safe to say that it is a pretty new platform. I am not sure a lot of charities will be jumping on the periscope band wagon right away but I think the platform does have some unique offerings for the sector. Incidentally when twitter bought the platform it was for a rumored $100 million. So the folks who run Twitter must have seen a lot of potential in the platform. When the app and platform launched a lot of the press was about the ability to live stream to the world. That sounds pretty impressive, but I am not sure if the whole world is paying attention to my “scopes” as periscopers call them. I have a decent twitter following so the platform was immediately interesting to me as you can automatically tweet out a link to your periscope broadcasts. For an organization like ours where we do a lot of events in the Houses for our families- it does give you the ability to broadcast what you are doing in real time. The thing I like about the format is scopes are in real time, so viewers are a little more accepting of rough or unedited content. Sometimes overly produced video gives the impression to stakeholders that you are spending a lot of money – probably donated money. The link below is a scope I did yesterday. I am going to warn you-shot this with my phone and seemed to have some kind of gunk on the lens- so this one is really rough. However I wanted to be able something unique or special to my twitter and periscope followers. All in all in promotes one of our biggest fundraising events. But if you follow my social media and watch the broadcast- you get something special- a discount on registration. By the way if you click the link you will see something else I love about periscope. The app will automatically download to your photos file on your iPhone or iPad. Periscope broadcasts disappear within 24 hours but with this feature you can load the videos you want to keep to your you tube (or your charities you tube) channel.

https://www.youtube.com/watch?v=E1miY3oJRQA