Research demonstrates that spending your money “pro socially” can make you happier. Elizabeth Dunn in her research found that after giving people experience both positive mental and bodily affects. For a charity talking about the positive benefit to the nonprofits users is something that is often linked to a donors gift. It is not uncommon to hear your $100 means one new clean well for a certain village. We are less likely to talk about the benefit to the donor themselves in giving a gift. We might make reference to a tax benefit- but we are less likely to talk about the positive mental benefit of spending your money pro socially as Dunn’s research suggests. Maybe as charity leaders we should be posting this type of research on our websites. We all want to be happy- maybe we should start writing the happiness we are creating not only for our users but also our donors in our case for support.