Two things you can do to rock your organizations social media

One of the reasons so many small to medium sized companies or small nonprofits have embraced social media is that it is such an inexpensive way to market your organization. I said inexpensive not free. The channels may be free or inexpensive but to make them work for you organization you have to invest your staff or your own time into making them effective. In the video below two tactics which allow you to leverage and magnify your investment in these channels are discussed:

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