If you have read any of my blog posts you will know that I think social media is a great way for a charity to create awareness, talk about their mission and cause, and gather new supporters to assist them in doing all of the above. If you have a low cost communications or marketing tool like Twitter, you do have to do some investing to make the platform an effective in meeting some of your marketing objectives. Mostly I think this investment will be in the form of investing staff time and salary into not only posting on the site but also engaging followers and potential followers. The other day when I posted a video of strategies to grow up to 100,000 followers there was at least one strategy that I did not describe all that well. In the video below I try to add some clarity to one of mu tactics listed in the previous video as well as describe some new strategies to increase your twitter following.
A lot of what we do as charity leaders- is pretty serious business. Also the people we help or work with are often going through very serious at times dire situations. As a leader it is important to create a culture where fun or some laughing occurs- both on the part of your staff and volunteers as well as for and with the people you serve.
Is having a 100,000 followers important? Probably not ,but a few days ago I saw a YouTube video from a charity leader who I think says a lot of important things in support of the sector, he had posted a video how to get 10,000 twitter followers. It made me think every once in a while people ask me how I got this many follower. So I thought I would do a video as well. Below is the video with a few tips and approaches I use. I have had my twitter account since 2011 so by no means is this video going to change your following over night. However doing some of the things on the video will definitely help your following to grow in a systematic fashion. Check it out and let me know your thoughts.
Global Calgary is taking our show on the road Ronald McDonald House on Wednesday Dec. 2.
The first Ronald McDonald House opened more than 40 years ago (1974) in Philadelphia when Dr Audrey Lane at the Children’s Hospital of Philadelphia saw a need for short-term lodging near the hospital for families of cancer patients. Since then, Ronald McDonald House Charities, Inc. (RMHC) – a public charity under both the IRS Code […]
For most, the holiday season is filled with parties, shopping, laughter and joy — but Ronald McDonald House Charities® Southern & Central Alberta families are experiencing the season much differently. Everything is on hold — including celebrating the holidays — while our families wait patiently at their child’s bedside far from home and hope for good […]
Not that I think I have a rock-star twitter following or anything, but I do definitely like the platform and I think it can be a great awareness and even revenue building tool for you charity. The video below includes some of the strategies I use to build twitter relationships. However I have also included a link to a recent post Kim Garst posted on her blog. Kim has some great ideas and in the video I talk about some of her ideas that I have not used but am planing to try. You can check out her blog for the original post. However you are bound to find some other great content and tips there as well.
Written by: Carie Stock, Executive Director of Helping Families Handle Cancer We received a tour of the house last December, and in doing so, we found out that the House had a cooking program where groups or businesses could come in and cook for all the families that were staying there. Immediately the Helping Families team wanted […]