If you have read any of my blog posts you will know that I think social media is a great way for a charity to create awareness, talk about their mission and cause, and gather new supporters to assist them in doing all of the above. If you have a low cost communications or marketing tool like Twitter, you do have to do some investing to make the platform an effective in meeting some of your marketing objectives. Mostly I think this investment will be in the form of investing staff time and salary into not only posting on the site but also engaging followers and potential followers. The other day when I posted a video of strategies to grow up to 100,000 followers there was at least one strategy that I did not describe all that well. In the video below I try to add some clarity to one of mu tactics listed in the previous video as well as describe some new strategies to increase your twitter following.