Marketing to Millennials with Emoji’s

Do you know you can order a Domino’s pizza now by texting or tweeting a pizza slice Emoji? Millennials are turning the rules of advertising and marketing on its head because they have very different preferences and patterns in the way they consume media. They also have some strong values that influences not only their consumer behavior but also the way they approach charities and causes that they believe in. The video below talks about two recent newspaper articles and their authors take on both: marketing to millennials & how millennials give to charity .

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