Some small business owners or organizational leaders for nonprofits are reluctant to start social media for their organizations as they do not think the platforms will be effective for them. I have written other blog posts that give some good rationales why these platforms might be very cost effective tools to raise awareness or market your organization. However many leaders or business owners are reluctant to use these platforms as in a way they fear them. On periscope lately you will see a lot of broadcasts about how to get over your fear of broadcasting. This video posting (originally broadcast on periscope) talks about how to take that plunge into using social media for your business or nonprofit.