I have to say Instagram or IG has got to be one of my favorite social media platforms. I think it is an ideal platform or communications vehicle for a charity to use. Particularly charities like ours were imagines can easily tell the story of what we do or who we help. I have some favorites among the charities but I think you will find some charities out there who typically would have avoided asking their users or consumers to be part of their awareness campaigns becoming very effective in using vehicles like Instagram. I think to tell the story using this tool you do have to literally build your own audience, but once you have built it, your followers are there for you to engage any time you want to. The video below suggests a few tips on how your charity can build this audience.