How your CEOs Facebook can help your charity

Presidents, CEOs and other organizational leaders can leverage their organizations awareness building efforts by using their own personal social media. Leaders may be able to build a social media presence that is easier for followers to identify with than the organizations brand. Additionally leaders are not confined to a need to “stick to brand ” or the “key messages alone. This is not to say that an organizational leader is free to post or say whatever they wish to if they represent a cause. However today’s population is savvy and skeptical of organizations and may be more trusting of individuals who represent a cause but who are viewed as transparent , trustworthy and approachable.

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