It is often challenging for a charity that is just beginning to use social media channels. What do you post about? As developing content for these channels feels new or foreign to us we resort to talking about what we know- one that we need money and two one of the ways we raise money, our fundraising events. As organizations that rely on donations to be able to deliver our mission we do have a need to draw awareness to the fact that we need donations- or that we need people to attend our events so we raise money. However if this is all we talk about on our social media posts. our followers will quickly become disengaged. The video below talks about the 80/20 rule or the 90/10 rule so that we can keep our supporters and followers interested and engaged:.